The Concept Floor, which will be located on the 25th story of the Hotel, will consist of 4 “shared spaces” and 20 “Concept Rooms” and have characteristics that are different from a normal floor of a hotel that only has guest rooms. It will be a floor dedicated to providing overseas guests who love anime, manga, and other aspects of Japanese subculture with a dream of a day based on the catch-phrase of a “dream-like experience spent surrounded by your favorite things.”
Ikebukuro, Toshima, Tokyo, where the Hotel is located, is one of the 3
major subcenters of Tokyo, along with Shinjuku and Shibuya, and its
recognition has been increasing overseas as a city that is at the
forefront of Japanese subculture.
The Hotel is right next to Otome Road, which is famous as the “sacred
ground of Fujoshi,” and is located in a part of town that is vibrant
with females and anime and manga fans from inside and outside of Japan
due to its proximity to “Sunshine 60,” which boasts “Pokemon Center Mega
Tokyo” and other entertainment facilities that are very popular among
overseas guests, and “Animate Ikebukuro Main Store,” the holy site of
character goods.